Impact Stories

Mission:

Driving Holiday Sales for a Local Handcrafted Candy Brand Through Programmatic Advertising

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Objective:

The goal was to boost brand awareness, drive both online and in-store sales during the crucial holiday season by leveraging programmatic advertising, particularly through a strategic placement on a popular CBC online site during the 2018 Christmas prime time.

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Solution:

We executed a targeted programmatic advertising campaign focused on reaching holiday shoppers through Connected TV (CTV) platforms. The campaign included a native article featuring the handcrafted candy brand on a prominent CBC online site during the Christmas prime time. The content was designed to highlight the artisanal nature of the candies, their festive packaging, and the brand’s local roots.

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• Platform: CBC online site

• Ad Type: Native Article

• Timing: December 2018, Christmas Prime Time

• Target Audience: Holiday shoppers, primarily aged 25-45, with a focus on families and gift-givers in the local region

Goal:

Low-Budget Boosting Engagement and Sales for a Small Local Japanese Restaurant Through Social Media

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Objective:

To increase social media engagement and drive in-store traffic by leveraging a targeted Instagram post boost during a local Asian food festival.

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Strategy:

We created and boosted a reel post on Instagram showcasing the restaurant's new decoration and the lively summer drink night vibes. With a limited budget, the post was strategically boosted to reach young Asian culture lovers and foodies in the Griffintown, Old Port, Little Burgundy and Downtown neighborhood only, taking advantage of an upcoming three-day Asian food festival in the area. Recognizing this as a prime promotional opportunity, we started the ad campaign two weeks in advance, highlighting the restaurant's prime location, Asian culinary specialties, and culturally inspired decor.

Goal:

Enhancing Taekwondo MTL's visibility and attracting new students, including leads and conversions, through a strategic advertising campaign.

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Objective:

The goal was to increase online traffic, drive more leads, and boost free trial bookings, specifically targeting potential students and their families in West Island.

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Strategy:

We executed a comprehensive PPC advertising strategy designed to maximize reach and engagement in the target region. The campaign focused on promoting Taekwondo MTL’s free trial offerings, highlighting the benefits of martial arts training for various age groups, and driving traffic to their website. We continuously optimized the campaign through A/B testing of ad copy, visuals, and targeting parameters, leading to improved performance over time.

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Platform: Digital Ads across social media, search engines, and local online platforms

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Ad Type: Meta Ads, Google Ads

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Target Audience: Families, fitness enthusiasts, and individuals interested in martial arts, primarily aged 8 - 35

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• Platform: Digital Ads across social media, search engines, and local online platforms

• Ad Type: Meta Ads, Google Ads

• Target Audience: Families, fitness enthusiasts, and individuals interested in martial arts, primarily aged 8-35